Blogging about blogging (AKA meta-blogging)

I'm horrible at blogging.

I have no ambition to become a writer. I don't really feel like my ideas are worth publishing. I've never had any interest in becoming a journalist. My list of reasons for not blogging goes on for quite a while and often results in orphaned blogs.
But the time has come to overcome whatever obstacles are keeping me from blogging. For one thing, I am being asked to contribute to the company blogs where I am interning doing web design. Which is not surprising since it has become an integral part of the web design industry. Offering new and interesting content on a regular basis is one of the main ways to improve page rank because your users then have useful information to link to and new content causes the search engines to index your site regularly. Being a burgeoning web professional, it behooves me to blog for these very reasons. My portfolio wont bring in much traffic on its own just on name recognition. I need to have content that is going to appeal to a wider audience, and it also serves to give the impression that I know what the hell I'm talking about.
Along with it just being good business, I also have a few interesting concepts for blogs that I want to act on. Being a sci-fi geek and also interested in user experience, I had this idea for a blog that reviews interface design from science fiction films, games, anime, etc. This is a concept that I think will do fairly well; I can't be the only one geeking out on this stuff. Another idea I have is to do a 'classic' blog where I just list the sites that I've been to recently. This is how blogging got its start, and serves the fairly useful function of updating readers in new web trends and also is very beneficial for increasing back-links for the sites featured. My most 'journalistic' concept for a blog came to me at a recent networking event for Flash developers here in Austin. The meeting was hosted by a local web design agency. I've been to a few of these mixers recently and have started to see the same people. It occurred to me that someone should start a journal about the web design industry here in Austin outlining who the main players are, what events are happening, new developments in the industry, etc. Not only that, it should be me! It would not only give me the motivation to attend more of these networking events, it would make many connections, online and off.

So I need to figure out how to blog.

One of the things I've discovered pretty quickly is that each blog entry needs to have a message. This seems obvious, but often when I want to blog, it is motivated more by the urge to sit down and write instead of the urge to communicate a particular message. I realize that I need to write something to keep the blog going, but when I open the browser, crack my knuckles and stare at the white space I find that I have nothing new or noteworthy to share. So I close my browser and move on to something else. On Boagworld there are several posts on blogging (more blogging tips), which are all wonderful. I just haven't implemented them yet. My wife, Kim, works for a promotional products website doing the web marketing. She says that she gets ideas mostly just by picking a particular product from the site and writing all she can about it. She also keeps an eye on the upcoming holidays because often times purchasing of promotional products is motivated by holidays.

I'm guessing the only real solution to my problem is practice.